Stylish, Ethical Fashion is Taking Over Cheap Chic says The Conscious Company

Stylish, Ethical Fashion is Taking Over Cheap Chic says The Conscious Company Stylish, Ethical Fashion is Taking Over Cheap Chic says The Conscious Company

The innovative new AW 19/20 Capsule Collection by The Conscious Company puts style and quality first in its range of staple wardrobe basics which stand out from the ordinary.

The collection of organic cotton T-shirt’s and sweatshirts reflects consumer’s desire for worldwide fashion that is sustainable, ethical and reflects their values.

On-trend, catchy slogans have been carefully designed with the consumer in mind. Easy to wear Tees that can be paired simply with a suit for a classic, edgy statement look through to jeans, sweatpants a skirt or shorts.

Through its minimalist designs and monochrome designs, The Capsule Collection has been designed to provide consumers with easy ‘go to’ clothing that can be worn effortlessly by women and men. Products range from loose fitting soft-style organic cotton tees to high-quality sweatshirts that come in a range of styles and colours including white, black, cream, and navy .

Designs include the simple brand logo for those who want a subtle statement through to innovative messaging. Popular choices for buyers are Grow your Soul, No Rain No Flowers, Celebrate Diversity, No Plastic and Nothing to Wear? Let That be your Biggest Worry.  

Focussed on make no the world a better place, The Conscious Company collaborates with ethical manufacturers and printers who believe in sustainability in the textile industry and use organic certified cotton, which is free from residue chemicals and don’t contain any allergenic, carcinogenic or toxic chemical residues that have been found in some garments on the High Street.

Clothing is endorsed by the Fairtrade Foundation who certify that from raw material to finished products, workers have been treated fairly.

Founders Laura and Cheryl Hooper are confident that whilst cheap, mass production clothing has led to an era of cheap chic where clothes are worn and then discarded, consumers are questioning the ethical and environmental impact.

Cheryl said: “Increasingly we have found that buyers want to be different and not get lost in the crowd because everybody is wearing the same thing.

“Our clothes flatter, engage comment, and make people feel good. Our capsule collection is designed with the buyer in mind. We don’t create throwaway fashion. Our minimalistic designs enable consumers on a budget to mix and match products to create new outfits whilst still creating a statement”.

The AW 19/20 collection will be on preview at Pure London in February.