The Conscious Story

Udaipur, Rajasthan Udaipur, Rajasthan

The Conscious Company is a mother-daughter company, borne from the desire to make the world a fairer place. Having graduated with a degree in English Literature and Creative Writing, I was faced with no choice than to begin thinking about what career to pursue. It was then that I realised that my dream was to work in an industry where I could combine my love of travel, fashion and creativity, all whilst making the world a better place.

I came up with the idea of creating a global brand that would combine fashion and give back. I've always loved the sentiments behind the sayings 'What Goes Around Comes Around' and 'Do A Little Bit Of Good In The World Each Day'. The Conscious Company provides an easy way to be conscious of the world around us.

My mum and co-founder, Cheryl has worked in charity management for over 25 years, 10 of which have been in international development, enabling her to see some of the projects that The Conscious Company supports first hand. Because she has managed charities in the UK and internationally throughout her career, it made sense to combine our skills - her charity know-how and my social media and current trends expertise. Together we created a great brand that our customers love; all whilst helping those in need. Our primary aim was to create products that celebrate life, our individualities and the world around us - and hopefully you will agree that they do this!

Together, we have travelled the world and have had the pleasure and privilege to meet and see up-close traditional skills of talented artisans whose beautiful work has inspired our clothes.  All our collections have a story behind them because we want our products to have meaning, and for you as buyers to understand who made them and why they are special. We hope you will embrace our vision and enjoy living the conscious lifestyle!

Laura x