The Conscious Story

The Conscious Story The Conscious Story

Organic clothing brand The Conscious Company is disrupting the fashion market with its range of socially conscious, ethical and organic t-shirts and sweatshirts that not only look good, but feel good too. Striving to make a difference, £1 from each product sold is donated to charities and organisations that make the world a better place.

The clothing brand is the creation of mother-daughter duo, Chery and Laura Hooper whose desire it is to make the world a better place.

Laura said: “I wanted to create a global brand that would combine fashion and give back. I've always loved the sentiments behind the sayings 'What Goes Around Comes Around' and 'Do A Little Bit Of Good In The World Each Day'. The Conscious Company provides an easy way to be conscious of the world around us.

“My mum and co-founder, Cheryl has worked in charity management for over 25 years, 10 of which have been in international development, enabling her to see some of the projects that The Conscious Company supports first hand. Because she has managed charities in the UK and internationally throughout her career, it made sense to combine our skills - her charity know-how and my social media and current trends expertise.

“Together we created a great brand that our customers love; all whilst helping those in need. Our primary aim was to create products that celebrate life, our individualities and the world around us - and hopefully our customers agree that they do this!

Together, we have had the pleasure and privilege of travelling the world – it is these travels that have influenced our collections and the meaning behind them”.

£1 from each product sold is donated to deserving and verified charitable projects across the world and in the UK, with customers given the option to choose which charity they donate to at checkout.